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Ed Sullivan

SOFA Entertainment
Ed Sullivan 2010 - Jun 2011 ,
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PROBLEM

SOFA Entertainment, the parent company behind EdSullivan.com and exclusive owners of The Ed Sullivan Show library collection, needed to create a protable, scalable, SEO-friendly and high-converting website. They were in need of an e-commerce platform and marketing program that would enable them to sell directly to their consumers — as opposed to receive monthly referral fees from Amazon.

SOLUTION

We created a custom e-commerce platform for The Ed Sullivan Show that accomplished EdSullivan.com’s technology needs as well as allowed for scalability. In addition, we incorporated a robust Information Architecture that was both SEO- and user-friendly. Within the first month of launching the iconic brand experienced a 75% return on their investment.

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