Grab Green, the nation’s fastest growing green cleaning products company, was in need of a customer lifecycle program that aligned their offline and online sales and marketing departments. While their sales rocketed offline, they had a poor eCommerce experience, no email marketing in place, and did not connect the experience of shopping in-store to the digital world.
After strategically working within the corporate office and closely with the CEO, Disrupt Interactive implemented an internal training program and recruited externally to develop a strong marketing department.
We created a new eCommerce program, that centered around a new website and buttressed by content marketing, SEO, social media, and email marketing. This produced a 50% increase in retail sales, 400% increase in sales for ecommerce, 50% increase in 3rd party ecommerce, and 55% in wholesale accounts within 9 months