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Novica

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Novica ongoing - Jun 2011 ,
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PROBLEM

Novica, a National Geographic Company, was experiencing slow revenue growth and needed to revamp their brand and marketing programs to reach more customers, more effectively.

They were seeking a partner that understood both the complexities of a large e-commerce store and the subtleties of a socially conscious brand.

SOLUTION

Within 8 months, we reignited revenue growth through rebranding and website re-launch, strategic planning, customer analysis, competitive analysis, and advanced customer segmentation. Disrupt worked closely with the CEO and CTO/CMO and internal teams to develop customer lifecycle marketing programs and business models in order to gain significant funding in order to go public.

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